No wonder, the Internet has become the vital & undetachable part of our lives. It not only has impacted our social lives but also changed our whole perspective of personal lives too. We can’t live (or don’t live) without the smart gadgets and the Internet even for a second or two. Looking on social activities; from bank transactions to online booking; from connecting with the family to spending solitude; we totally rely on the Internet. It not only facilitates the connectivity but also eases the work & to add on boosts the fun & accessibility everywhere.
In today’s world, the human being has become quite busy in the work that he has no time for manual activities that take time & now it can be accomplished through a few clicks & that too at his comfort. People now avoid going to market with a carrybag in their hand rather they comfortably sit at their home having a phone in their hand or laptop on the table to pick their favourites. And, to add more to their comfort, e-commerce offers many advantages like paying through their own convenience, having items at the doorstep & if a vendor blesses with the shopping offers; it is the icing on the cake for the customers.
Customers are widely spending their time & money on online shopping while business owners are reaping this time into opportunity by taking their business online. Hence, eCommerce stores are booming to blossoms.
From the day1 eCommerce has been amusing both the sellers & buyers & every year the statistics are increasing at the exponential rate. Looking at the last two years figures, the market value of the e-commerce industry in India was approximately 50 billion U.S dollars in 2018 while it was expected to cross 75 billion U.S dollars by 2024 & take a deep sigh it’s predicted to reach 200 billion U.S. dollars by 2027.
The above-estimated figures assure more exposure to online trends & eCommerce markets.
There are many reasons why the retailers are inclining towards eCommerce & making their businesses online available aiming to target a wide audience.
Here it goes-
1. Flexibility
Setting & managing eCommerce stores is faster & you can easily boost up your speed in changing product offering & promoting services compared to organizing the products in the physical spaces. I am sure that your physical store had cost you manpower, ample time, & for sure- bags of money.
On the other hand, an internet connection, a device, & one single person to handle your online transactions & manage services is sufficient to run an eCommerce store & earn money.
Setting & waiting for the commercial construction, leasing process & hiring staff to handle the store is tiresome & hectic. At the time of lockdown, many physical store owners complained about the lack of staff & workers & managing to go out to open up the store. Hence, they had to face financial loss plus stress in life.At such times, the importance of an eCommerce store comes up as it gives the flexibility to drive the business from the comfort & accessibility at any location without renting or buying the specific office space.
2. 24*7 Availability
Customers now prefer online shopping & on-demand services than going physically out of their comfort zone. Availing online services has no time boundation or retailer’s dependency to showcase the products & services to customers when customers can choose themselves according to their needs & choices. Needn’t say why the eCommerce solutions are flourishing more than ever!
3. Low costs
Money matters every time & especially in this tough downfall due to COVID-19 impact, thereby, every single penny needs to be utilized wisely. Taking your business to the online platforms will save your lot of money. Starting your eCommerce website for your business costs you less than paying for a physical outlet.
The physical stores require setting & furnishing costs, rent or lease amount & staff hiring expenses whereas investment in online marketing and promotional strategies will be comparatively low.
4. New Customers with High Search Engine Visibility
It’s no wonder that a myriad of users is present on social media & people are connected via the internet. Thus, setting up an eCommerce store for your business will be profitable for you.
However, online retail is driven by traffic from search engines & social media promotions on several online platforms. Customers can easily buy, follow or opt for your services in a single click through social media & search engines. It boosts up organic traffic on your store automatically, which, in turn, impacts on your visibility, profit margin, & ROI.
Also, online visibility helps in branding & building reputation. Along with this, if your services are excellent, customers will automatically connect with you & will become your prominent customers. These customers, in turn, will utter words of mouth to their family & friends promoting your business/store & woohoo more customers will be joining you with a few clicks.
5. No Geographical Restrictions
For earning more customers, their trust & profit in business- the time demands you to be present where your customers are. It seems more difficult in this pandemic era. Being the owner of the physical store located statically, you might have faced the shutdown & lockdown impact which, in turn, affected your growth. At this time, you would have thought of having an online store so that you could continue your business even in the lockdown from your house.
Even now, if you are running a physical store & aiming to grow faster; it might be difficult, however, transforming your offline store to eCommerce is the best solution. Your customers can easily reach you through the internet & it will be of added advantage to connect with them through social media & other eCommerce platforms. An eCommerce website (compatible to desktop plus mobile devices) will also dilute every location restriction.
6. Allows you to know your customers
Nothing can be hidden on the internet. The internet provides you with opportunities to diversify your products, services based on the customer’s buying choices. Being focused on the search engine analytics & user’s responses, you can easily track & measure the visitor’s availability, & what they are buying and from whom they are buying. It will help you to improvise your services & organize your store with the products of your potential customer’s likings.
It’s time to transform your offline business to the online store.
If you are still owning the physical store & waiting for your customers to reach your mortar store, then, I would recommend you to grow your business through eCommerce & see the power of the internet to drive customers towards your brands & services.
Difference ways you can reap the benefits of eCommerce-
It is said- if you want to reach your customers you need to follow them wherever they are; Kudos! They are on social media platforms. People are more active in digital media than anywhere else. Easy access to the internet connection & free time in the lockdown has made the users spending more time on the internet or specifically social media. This intensifies the need for taking your business to digital social media.
A good website with user-friendly features is always a good start to any business. It offers many benefits; out of which lesser website development investment is at the top. Creating the website is lesser than fixing the physical bricks & mortar store with the labours & staff cost. In today’s scenario, customers love to shop from a website/online rather than going out. It increases the number of potential customers & thereby profit & ROI
A web-based platform offers a range of capabilities to connect sellers & buyers. It is an interface for the suppliers/vendors to promote & present their products, catalogues, services offered with the additional support of payment, ordering, logistics & merchandising services. Apart from Amazon, Flipkart, Myntra, there are many other third-party eCommerce marketplaces which you can choose for you. Using a third-party marketplace comes as an affordable solution as compared to building your own eCommerce website & managing the business services.
Now it’s your turn to make a move towards growing your business and to stand in the growing digital market.
If you want to expand sales globally, then, neither waste the precious time nor hesitate to turn your business online just because of conventional thinking, lack of information or security concerns; Webeaz is here for you!
We will assist you in setting up your eCommerce store & promoting it on social media to reach a wider audience. If you want to go global with an eCommerce website, Webeaz will develop that too for you. No worries!
If you have any concern, let us know in our comment section. We will help you out.
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